Accordingly, ESME’s 22nd Annual Conference was held on Sunday, the 22nd of April 2018 at Addis Ababa Science & Technology University. The event was attended by around 140 people, most of them were decision makers on purchase of industrial oils like supervisors/owners of construction companies, cement, metal and sugar factories, equipment maintenance mechanics, etc. Representing our Company, the Lubricants Manage and the Lubricant Technical Support have participated on the conference. On the conference, presentations on different issues regarding technological needs of the country were brought to the forefront for discussion. In addition, copies of the Society’s Annual Journal where our DeoMax DM 12 advertisement placed on their back covers have been distributed to the attendees. On LOEL side, as a brand awareness enhancement, banners, teardrops, bunting flags and posters in and outside the Conference Hall were displayed. Apart from that, we had a chance to show our TV Commercials (both DeoMax and Accel) in between the paper presentations. Also, branded pens and keychains together with brochures on DeoMax DM 12 have been offed to each participant. Overall, the event was a success where we were everywhere and outshining.